Privacy Policy: FINSERA México
Last Updated: January 15, 2026
Effective Date: January 15, 2026
FINSERA México is an educational digital platform focused on everyday personal finance for residents of Mexico. This Privacy Policy explains how we collect, use, store, and share personal data when you visit our website, register for our course, request information, or interact with our content. Our editorial team is Equipo Editorial Finsera México and the editor in chief is Alejandro Núñez Herrera. Our contact details are listed below.
Contact information
Business name: FINSERA México
Address: Av. Insurgentes Sur 1457, Colonia Insurgentes Mixcoac, 03920 Ciudad de México, México
Email: [email protected]
Phone: +52 55 7482 9136
SECTION 1: COOKIE CATEGORIES
1. ESSENTIAL COOKIES
Purpose: core site functionality, security, session management
Examples: session_id, csrf_token, cookie_consent_status
Consent required: NO - activated automatically
Retention: session duration or up to 12 months for preference storage
2. ANALYTICS COOKIES
Purpose: measuring traffic, user behavior, site performance
Tools: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent required: YES - activated only after user accepts
Retention: up to 14 months
3. MARKETING / ADVERTISING COOKIES
Purpose: remarketing, personalized ad delivery, conversion tracking
Consent required: YES - activated only after user accepts
Retention: up to 540 days (Google Ads default)
This category includes third-party advertising cookies and the sub-disclosures listed in the next section.
SECTION 2: MARKETING COOKIES — MANDATORY SUB-DISCLOSURES
a) Third-party ad serving:
"Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet."
b) Advertising partners:
"We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms."
c) Remarketing:
"We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit."
d) YouTube and Display Network:
"Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network."
e) Tracking technologies — list ALL that apply:
"We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
f) Advertising measurement:
"We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta."
g) Technologies in use — list explicitly:
"Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
h) Opt-out from personalized advertising:
"You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely - you will continue to see non-personalized advertisements."
i) Cookie preference management:
We provide a clearly visible "Manage cookie preferences" control in the site footer and in the cookie banner. This control opens a preferences panel where users can accept or reject Analytics and Marketing cookies independently.
SECTION 3: CONSENT REQUIREMENTS
CONSENT BANNER must:
- Offer three options: "Accept All", "Reject Non-Essential", "Manage Preferences".
- NOT activate analytics or marketing cookies until user accepts.
- Store choice in localStorage for 12 months.
- Be dismissible without accepting (Reject = only essential cookies active).
- Link directly to this Privacy Policy at /privacy/.
CONSENT STATEMENT:
"By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal."
EEA / UK USERS:
"Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request."
WITHDRAWAL OF CONSENT:
"You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid."
SECTION 4: DATA SHARING WITH ADVERTISING PARTNERS
"We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only - not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
SECTION 5: LEAD FORMS AND CONTACT REQUESTS
"When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at [email protected].
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy."
SECTION 6: GOOGLE SERVICES AND ADVERTISING
"This website uses the following Google services:
- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads"
SECTION 7: META ADVERTISING SERVICES
"This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
SECTION 8: PROHIBITED CONTENT SELF-DECLARATION
"This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full."
SECTION 9: LANDING PAGE INTEGRITY STATEMENT
"The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website."
SECTION 10: CHILDREN'S PRIVACY
"This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor."
SECTION 11: INTERNATIONAL DATA TRANSFERS
"Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly."
SECTION 12: USER RIGHTS (GDPR ARTICLES 15-22)
"If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority: EU users: https://edpb.europa.eu - UK users: https://ico.org.uk"
SECTION 13: WHAT DATA WE COLLECT
We may collect the following categories of data:
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
SECTION 14: LEGAL BASIS FOR PROCESSING (GDPR ART. 6)
For each data type, our legal basis for processing is:
- Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
- Analytics data: consent (Art. 6.1.a)
- Marketing/remarketing data: consent (Art. 6.1.a)
- Security and fraud prevention: legitimate interest (Art. 6.1.f)
SECTION 15: RETENTION PERIODS
Retention periods per category:
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship plus 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
SECTION 16: POLICY METADATA
Last Updated: January 15, 2026
Effective Date: January 15, 2026
Changes notified via homepage banner minimum 14 days before taking effect.
Additional notes
We implement reasonable technical and organizational measures to protect personal data. Access to personally identifiable information is limited to staff who need that access to perform their job. If you have a question or a request about your personal data, please contact us at [email protected] or via the Contact page at /contact/.
If you wish to change your cookie settings at any time use the Manage cookie preferences control in the footer. We will process requests to exercise your rights without undue delay and in any event within 30 days.
Consent banner and preferences panel
The cookie consent banner on this site offers three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies are not activated until the user selects Accept All or enables them in Manage Preferences. Choices are stored in localStorage for 12 months. You may withdraw consent at any time via Manage cookie preferences in the footer. The banner links to this Privacy Policy at /privacy/.
Data retention and deletion requests
If you want your data deleted sooner than the retention periods set out above, email [email protected] with details of the data you want deleted. We will verify your request and take action within 30 days, subject to any legal obligations to retain data for a longer period.
Where to get help
For any privacy questions or to exercise your rights contact [email protected] or use the Contact page at /contact/. For complaints in the EEA or UK you may contact your supervisory authority. For other inquiries about advertising technologies, refer to the provider policy pages listed earlier in this document in plain text.